I named my company Harvey’s Trading Co. (using my new married name) and designed a logo that I felt embodied the business’s character. My parents-in-law then revealed to me that the family had owned a business nearly half a century earlier: J G Harvey & Co. The shop in Newcastle, KZN specialized in fashion, curtaining and haberdashery – not a far cry from the art and décor so close to my own heart – and even the font I had chosen was almost identical to that on the original store’s signage. We were all amazed. The news of the store was astounding for me, and we couldn’t believe the significance of the logos being so similar.
[Photo caption] My father-in-law John Harvey as a teenager playing the bass drum in a cadet band parade in front of the original J G Harvey & Co. store in Newcastle, KZN, circa 1963.
After spending more than two decades in the corporate world, I had to build my new business from the ground up. I decided to follow my passion to deliver bespoke pieces and personalized designs to discerning clientele. I began with a faith-inspired board on which I pinned inspirational ideas and pictures.
On this board landed a magazine clipping of an old-fashioned trading store, complete with a high façade, whitewashed walls and a tin roof. It brought to mind the traditional values that I wanted to embrace in my business: a reverence for family, a respect for local goods, and an investment in quality merchandise.
“The object of art is to give life a shape”
This was too much of a coincidence not to be meaningful. I’m now inspired to honour the family heritage through my business. Quality is timeless, and by carefully choosing products and resources, both my purchases and yours can help to bring the essence of precious objects back to life. Harvey’s Trading Co. was officially registered on 17 July 2017 (17/7/17) – and if that “triple-7” figure isn’t indicative of favourable timing, I don’t know what is!
Today my vision is to continue the legacy of the J G Harvey & Co. store that was originally founded in 1930. As such, at Harvey’s Trading Co. we value honesty and integrity, and are committed to providing each customer with the best service from start to finish. Now I can truly say that it’s in our DNA, and our results speak for themselves through referrals and repeat customers.